Sorted
Client Overview
Sorted Magazine was one of the UK's most distinctive men's publications, launched in 2007 and built around celebrity interviews, faith, lifestyle, sport, and culture. With contributors including Bear Grylls and interviews with names like Will Smith and Sylvester Stallone, the magazine operated across both print and digital, reaching a loyal readership built over nearly two decades. CreativePixels worked with the Sorted team from 2022 to 2024, delivering a WordPress redesign and providing ongoing maintenance support throughout.
Industry
- Fashion
Services
- Shopify
Tools Used
The Challenge
Sorted had a well-established brand and a loyal audience, but their website wasn't reflecting the quality of the publication or serving their growing digital readership effectively. Key challenges included:
- An outdated design that didn't match the premium feel of the print magazine or the credibility of the publication's editorial output.
- The site needed to serve both a print subscriber audience and a growing digital readership, with content that was easy to browse and navigate.
- Ongoing technical maintenance was needed to keep a content-heavy WordPress site performing reliably.
Our Approach
The redesign focused on bringing the magazine's identity and editorial quality into the digital experience, making the website a destination in its own right rather than a secondary presence alongside the print edition.
- Redesigned the WordPress site to reflect the look and feel of the print publication, with a layout built for content-led browsing.
- Structured the site to serve both subscriber and general visitor journeys clearly, with easy access to articles, issues, and subscriptions.
- Provided ongoing WordPress maintenance throughout the engagement, keeping the site secure, up to date, and performing well.
The Solution
Sorted Magazine had a WordPress website that matched the standing of the publication. A cleaner design, better content structure, and reliable ongoing support meant the team could focus on what they did best, producing one of the UK's most unique men's magazines, without the website getting in the way. For media brands and publishers looking for a WordPress partner who understands design and long-term support, this project is a strong example of what that relationship looks like.
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